An average calculated based on 22 studies containing statistics on e-commerce shopping cart abandonment has shown that 67.44% of potential customers abandon their shopping carts.
Why is that?
Web3Box believes that there are three main issues to be taken into consideration when addressing this problem.
First, there is the reluctance toward security robustness. Although e-commerce Content Management Systems like Virtuemart and Magento have built-in security of the check-out process, exposure of critical user information might occur, should inexperienced web developers unknowingly hamper with this issue whilst working on customization of a shipping module, for example.
Second, there is the preferred method of payment, which is often a less popular alternative. In the absence of such an alternative, it is likely that a shopping cart will be abandoned. Web3Box can handle all major payment methods and securely checkout clients toward a payment gateway of your choice. Additionally, we can also help you determine which payment gateway to use in order to maximize your profit.
Finally, there is the issue of user-friendly checkout procedures. Web3Box follows strict rules to aid this important feature. For example, we facilitate a completely linear checkout process and visually reinforce all sensitive fields on the payment page, using images and careful explanations. * http://baymard.com/lists/cart-abandonment-rate
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